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Mission Statement

The Durham Sports Commission (DSC) is a nonprofit organization whose mission is to create economic and social impact by leading the community’s efforts to attract, support and promote youth, amateur collegiate and professional sporting and recreational events. The DSC seeks to maximize the potential of Durham’s sports facilities and venues, as well as provide leadership and guidance to the public and private sectors on developing athletic facilities and programs to positively benefit the quality of life of the residents of Durham.  

Letter from the Board Chair

clipboard When you think about sports tourism, you immediately think about sporting events. But as I reflect on my second year as the Durham Sports Commission Board Chair, I could not be prouder to be a part of an organization that recognizes sports tourism can be so much more. Throughout my career in the sports industry, I have seen sports be a true agent for good in the communities they touch. When you see the work that the DSC team is doing here in Durham, you will see the same. 

The key behind any successful organization, sports or not, is the people behind it. I am always amazed by the thoughtfulness, innovation and eye for the future that Executive Director Marcus Manning, Deputy Director Kaila’Shea Menendez, and Assistant Director Lulu Black carry in their day-to day work. No matter the event or organization, the DSC team is not solely focused on results, but instead, they recognize the importance of building relationships. From youth sports to professional athletics, they are committed to celebrating the individuals who make Durham a true City of Champions. They treat youth events like the Russell E. Blunt East Coast Invitational with the same intentionality, thoroughness and care as championship events like the NAIA Football National Championship. 

The DSC team continues to find ways to support the community through initiatives like the One Team, One Durham Fund, which helps offset the rising costs for local youth participants in sports. They lead the charge for transformative projects like building a new sports complex in Durham. They never stop seeking out events that will bring both a positive economic and social impact to Durham. This year, the DSC bid on and won the right to host the 2025-2027 CIAA Football Championships, an event that last called Durham home in 2015 and is sure to thrive with the passionate HBCU culture we have here. They also successfully partnered with Duke University on the bid for the 2027 National Collegiate Men’s and Women’s Fencing Championship, continuing to establish Durham as a championship hub.

Marcus, Kaila'Shea, Lulu and Ingrid at NAIA Football Championship

Perhaps my proudest moment so far in my time as Board Chair is seeing the growth and impact of the Emerging Women in Sports Leadership Summit. I have had the honor of speaking in the first two years of the event that, in partnership with Women Leaders in Sports and WISE: Greater Raleigh, have brought together women of all walks of life to connect and engage with other women in the sports industry. It’s a powerful thing to walk into a room full of women and watch them leave empowered as leaders. I can’t wait to see how this one-of-a-kind event continues to grow and flourish next year and beyond.  

The strength in our mission lies in the community I am proud to call home. Whether it’s the NAIA Football Championship, the Emerging Women in Sports Leadership Summit, the Champion Durham Classic, or one of the numerous other sporting events the DSC plays a part in, I encourage you to come out and experience a DSC event first-hand.  

I would like to thank Marcus, Kaila’Shea and Lulu for all of their outstanding work this year. I would also like to thank my fellow board members for providing leadership and guidance, our sponsors for believing in the work we are doing and the Durham residents who recognize and support our mission with a passion. As you read on in this report to see the economic impact, social impact and highlights from this past year, I encourage you to do so while keeping in mind that we are just scratching the surface of what the Bull City can be.  

Dr. Ingrid Wicker McCree, 

Board Chair, 2023-24 

2023-2024 Board of Directors

Our board of directors is comprised of forward-thinking leaders in the Durham community dedicated to the future of sports in our region. Members provide guidance as the DSC continues to partner with and support Durham’s local sports ecosystem while recruiting more championship events to the Bull City.

Ingrid McCree
Ingrid Wicker McCree, Ed.D.
Chair

Consultant
PICTOR Group
Ray Trapp
Ray Trapp
Vice-Chair
District Manager
Duke Energy Corporation
Mitch Moser
Mitch Moser

Secretary/Treasurer
Higher Education Consulting Director
Huron Consulting Group
Dan HillDan Hill
Retired insurance broker-
Former President of the
Carolinas Golf Association-
Former partner of the Orange County Speedway
Bill KalkhofBill Kalkhof
Retired, former CEO of
Downtown Durham Inc. (1993-2013)
Jonathon Leach
Executive Director of Administration
North Carolina Central University
Umar Muhammad Umar Muhammad
Professor of Sport Management/
Faculty Athletic Representative
St. Augustine’s University
Scott Strickland Scott Strickland
Assistant General Manager – Operations
Durham Bulls Baseball Club

Angelique Stallings
Vice President of Community Investment
Greater Durham Chamber of Commerce
Ryan Craig 
Health and Welfare Consultant
Gallagher

In June 2024, longtime Durham Sports Commission Board Member and former Board Chair Dan Hill passed away. Dan, a founding board member, played a transformational role in assisting the DSC to achieve several milestones and creating a path for future sustained success. Dan was a true visionary in the Durham community, and he is dearly missed.  

Year in Review

CIAA Football Bid

In June 2024, the Central Intercollegiate Athletic Association selected Durham as the host city for the 2025-2027 CIAA Football Championships. The DSC submitted the bid to host the championships at Durham County Memorial Stadium. The CIAA is the oldest HBCU conference in the country and will bring passionate fan bases and high-level competition to Durham for the next three years. We are thrilled to partner with the CIAA to take the championship game to the next level. 

NCAA Fencing Bid

The NCAA selected Duke University as the host site for the 2027 NCAA Fencing Championships. The bid to host the championships were jointly submitted by Duke University and the Durham Sports Commission. This will be the third time the NCAA Fencing Championships will come to Durham, which were most recently held at Cameron Indoor Stadium in 2023.

Economic Impact in FY24

Economic impact calculates the visitor spending related to sports tourism and the economic value sporting events bring to the community.

$7,651,129
Economic Impact

56
Events Supported

14,501
Total Room Nights

13,451
Participants

70,096
Spectators

49
Volunteers

387
Volunteer Hours

29
Grants Awarded

14
Durham Organizations Supported Through Grants

Social Impact

The Durham Sports Commission’s mission includes creating social impact through: 

  • Leading the community’s efforts to attract, support and promote youth, amateur, collegiate and professional sporting and recreational events focused on a positive impact on our community.
  • Partnering with community organizations that are aligned with our mission.
  • Giving individuals opportunities to gain experience and get involved in our sports community with our internship and volunteer programs.
  • Providing opportunities for sports participation to local youth through the One Team, One Durham Fund .

In 2023-2024, the DSC hosted and provided financial support to a number of events that generated a significant social impact in Durham, including hosting the Emerging Women in Sports Leadership Summit at the Durham Convention Center. The DSC also supported the Triangle Race for the Cure, the Trey Ennis Lacrosse for Leukemia Memorial Tournament and the Battle for the Blades Softball Tournament and Community Event.  

The DSC also generates a social impact through partnering with community organizations, such as the Boys and Girls Club of Durham and Orange Counties, Downtown Durham YMCA, Durham Rescue Mission and G.R.A.B. Durham.  

The DSC believes in the importance of giving individuals the opportunity to gain experience and get involved through our internship and volunteer programs. We focus on creating mutually beneficial opportunities and have spent the last fiscal year strengthening both programs.  

“My intern experience with the Durham Sports Commission was nothing short of exceptional in every facet of the opportunity. It's a small organization surrounded with incredible people that work hard and are very approachable and open to helping guide through your journey as an intern and beyond. I am super grateful to have had the opportunity to learn many new things including what it takes to work in the sports world. You will learn so much and meet some of the best people in this business that care about sports and YOU.”
Justin Pickett
Former DSC Intern
“Volunteering with the Durham Sports Commission during the 2nd Annual Champion Durham Classic was a rewarding and exciting experience! I had an opportunity to serve alongside awesome individuals from diverse backgrounds, meet and assist tournament participants upon their arrival, and observe highly competitive play from teams across the community.”
Pedra Lee
DSC Volunteer

One Team, One Durham Fund

The One Team, One Durham Fund (1T1D) supports youth sports development in the area with grants awarded to local nonprofits. The 1T1D Fund is 100% privately funded and provides financial assistance to support youth sports in the areas of: 

  • Leadership development 
  • Pay for participation in leagues, membership, and organization fees  
  • Access to non-traditional sport opportunities 

Grants are awarded up to $200 per recipient to 501(c)3 organizations operating in Durham, with up to five people from an organization eligible to apply.   

In FY24, the DSC awarded 1T1D grants to the following organizations: 

“I want to thank your organization because without it, four young men would not have the means to play AAU. Because of this grant, three players that didn't have the funds to participate got college scholarship offers. I am so grateful for this grant because it helps our community make their dream a reality.”
Cory Teasley
Bull City Silverbacks
“The One Team One Durham Fund significantly impacted our organization by expanding access to sports performance and health services for underprivileged athletes in the Durham community. By supporting our programs, the fund fostered not only athletic growth but also social, mental, and emotional development, helping build a stronger and healthier future for local youth.”
TJ Graham
Imagine Active LLC

Sponsors and Partners

The DSC knows that it takes a community-wide effort to help increase the social and economic impact of sports. Many thanks to Durham Sports Club, Capitol Broadcasting Company and Marco’s Pizza for supporting the DSC’s mission of expanding access and championship play in Durham through sponsorship. 

We also want to thank the following organizations for their support of the DSC this past year:

A New Sports Complex

At the center of creating economic and social impact through sports, the DSC is prepared to advocate for sports facility development and enhancements at every turn. Through research, stakeholder listening sessions, and feasibility studies, four success factors have been identified for a future facility in Durham: 

  • It serves as a community asset. 
  • It expands opportunities for participation for people of all ages in the Durham community. 
  • It is a significant driver of economic impact. 
  • It operates with a sustainable business model. 

Financials

The following charts reflect the income and expenses of the DSC from July 1, 2023 to June 30, 2024. The DSC provided financial assistance for a record 56 events in FY24. This was reflected in both grants and events. 

 

Chart of FY24 DSC Revenue

 

 

Expenses for the DSC in FY24

Buzz Around Town — Media and PR Highlights

“Congratulations on the success this year. I love seeing you guys moving the needle and appreciate the communication strategy.”
John David, STS
President & CEO, Sports ETA

It’s no secret that the innovative work we are doing is being noticed. In 2023-2024, we had over 250 media placements across platforms. From Rising Star awards to being recognized and featured as Durham influencers to live coverage of our events, here are some of our media highlights from the past year.  

Durham Magazine Influencers Issue

Durham Magazine influencer issue

2024 Triangle Business Journal Future Rising Star

headshot of Lulu Black winning rising star award

 

ABC11 Live Coverage of Emerging Women in Sports Leadership Summit

 

SportsTravel Article on CIAA Football Bid Win

CIAA bid win screenshot

Marcus Manning on WRAL Talking NAIA Football and Champion Durham Classic

Marcus with host on WRAL

CBS17 Story at the Champion Durham Classic

screenshot of CBS17 news story on more than the game sessions

Social Media Highlights

With brand awareness in mind, the DSC strives to create innovative content on social media, while keeping a finger on the pulse of all things sports in the Bull City. We aim to promote events, tell the stories of those who laid the foundation for sports in Durham and celebrate the those who continue to change the game.  

Follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube to stay connected.